Find out how we produced these results
Who: Dr. Omar (Chiropractor) and his team from The Back Clinic
What: The Back Clinic engaged us to run their Google ads to boost new patient enquiries. In less than two years we produced 717 new enquiries from the Google Ads platform (this includes new patient phone calls and emails).
Results: Ongoing keyword research, campaign optimisation and a lot of hard work.
Average ‘cost per click’: $3.58
This figure is the average from four different campaigns we’re running and is largely dependent on the competitiveness of the keywords we target (Google ads and keyword bidding is basically an auction).
Lowest converting ‘cost per click’: $0.70
The lowest converting ‘cost per click’ was measured at $0.70! This means we identified lead producing keywords (we figured out what these keywords are) with a cost per click of just $0.70.
Lowest cost per lead: $2.69
This figure came from one of the The Back Clinic’s ad groups. A cost per lead of $2.69 means that a customer:
- Typed ‘X’ keyword into Google
- Saw The Back Clinic’s ad and clicked on it,
- Then either called the clinic or sent an email contact form
This new lead only cost the campaign $2.69 and we produced 74 of them for a total lifetime cost of $199!
Overall, in under two years we produced 717 new patient leads for The Back Clinic with the average cost/lead ranging between $20 and $40 per lead (it all depends on the keywords you target).
Remember: Continued optimisation of a Google Ads campaign is required to maximise ROI while reducing cost. These results take months and in some cases years to achieve, yet when we achieve them, they have the power to transform your business.