SEO for Chiropractors
Since 2015, we’ve supported over 50 chiropractic clinics with local SEO strategies, chiropractic content, and conversion-focused websites.
"Marshall was instrumental in helping me start my business, first by building a professional website and then by providing exceptional SEO services."
Kirsten Strudwick - Marrickville Chiropractic Care
“Marshall was very helpful with helping me with my SEO needs. Being a chiropractor I have very little background knowledge about google and Marshall relieved a lot of stress especially when first starting up my business.”
Paula Basilio - My Back Relief Clinic
Why SEO Works for Chiropractors
Grow your clinic by getting found when patients search online.
Today’s patients turn to Google when looking for a chiropractor in their area. Our SEO services help your clinic appear on page one, meaning more people see your clinic first.
Our campaigns help you:
Increase search visibility in your suburb
Attract the right types of patients
Build trust and authority with Google
Generate long-term ROI, with results that compound over time
Real Results from Clinics Like Yours
138% Increase in Traffic
The Back Clinic
- 30% increase in revenue
- Steady increase in new patient enquiries
- Increase in keyword rank
400% ROI
My Back Relief Clinic
- 741% increase in organic traffic
- Significant increase in new patient bookings
- SEO paid for itself after month 4
- Multiple page-one rankings
176% Increase in Enquiries
Marrickville Chiropractic Care
- 294% increase in total ranking keywords
- 110% increase in organic traffic
- Significant increase in new patient bookings
- #1 spot 'pregnancy chiropractor Sydney'
239% Increase in Traffic
Our Family Chiropractor
- 200% increase in enquiries within 12 months
- Strategic content optimisations to attract desired patients
- Increase in keyword rank
Chiropractic SEO Done for You
We handle every part of your SEO so you can focus on your clinic — from keyword research to suburb-specific pages and quality link building.
You’ll review content before it goes live, and we’ll keep you updated along the way.
- We only work with one clinic per suburb at a time
- All strategies aim to follow AHPRA advertising guidelines
- Content and keywords designed specifically for chiropractic websites
Smarter SEO, Better Value
We combine expert strategy, proven methods, and AI tools to deliver stronger results, without driving up costs.
Full site audit and tailored SEO strategy
Local chiropractic keywords
SEO content writing
AI-powered competitor insights
Google Business Profile updates
Link building: directories, profiles, guest posts
Chiropractic SEO Questions Answered
How long does SEO take?
SEO is a medium to long-term growth strategy. It takes a few months for momentum to build. You’re looking at 3-6 months to gain traction. For less competitive suburbs, the results may be quicker. For more competitive suburbs or cities, the results may take longer.
The investment pays off with compounding growth.
Do I need to keep doing SEO forever?
Not always. Most clients hold their rankings long-term. Others choose maintenance plans for continued growth or competitive suburbs.
For less competitive suburbs, the work we do is usually enough to maintain higher rankings for the life of your business.
In cities, to remain competitive, ongoing SEO delivers the best results, as your competitors are also investing into SEO.
How much work is involved in chiropractic SEO?
SEO is a step-by-step process, and each stage takes time, planning, and consistent effort to deliver results.
We structure our work into clear phases.
Phase 1: Research and Planning
We audit your site, research keywords, and establish baseline performance data. This helps us identify the best opportunities for growth.
This is performed in the first month.
Phase 2: Optimisation
We update your website structure, content, and metadata based on our research. This includes technical improvements and content rewriting to support visibility.
This is primarily done in month two, however ongoing optimisations are usually performed over the life of the campaign.
Phase 3: Promotion and Growth
We build authority through link-building, content creation (like blogs), and local citations to increase your visibility and traffic over time.
This part is repeated ongoing, once we have the correct on-page optimisations and content in place.
Think of it like hiring a part-time marketing manager who works consistently behind the scenes.
Are there any ongoing contracts?
Never. We work month-to-month. You’ll receive updates as we go with full transparency.
What if I have multiple locations?
We tailor your strategy based on your clinic structure. Each location can target its own set of keywords and pages.
Do I need a chiropractic specific SEO company?
While there are many different SEO companies out there, we haven’t found many chiropractic specific SEO companies. Premier Practice is a dedicated chiropractic service provider and offers you almost a decade’s worth of proven experience in this space.
“If you are looking for the best seo for chiropractors, you may want to consider a chiropractic focused agency, a consultant who not only understands chiropractic but who also is regularly adjusted, and who has a track record of providing these services for over a decade.”
Marshall Thurlow, Owner and Founder.
“2018 had an 18.1% increase in revenue compared to 2017, 2017 had a 30% increase in revenue compared to 2016. Marshall has been a part of the team during our growth phase. Let the numbers speak for themselves. Thank you MT”
Omar Ayouby - The Back Clinic
"Thanks for all the help you have done for the clinic. We are now ranking 1st locally. Recommend to all the people that want to be in the number one ranking. Thanks"
Jae Yoon Lee - Ormeau Chiropractic
Affordable SEO Pricing
Our chiropractic SEO campaigns start from $1,600 per month.
We’ll customise a strategy based on your clinic size, goals, and number of locations.