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SEO for Chiropractors

SEO For Chiropractors

Boost your business – rank your chiropractic website on Page 1
Google page 1 is where the new patients are. Our SEO (Search Engine Optimisation) program for chiropractors aims to improve your website search engine rank, boosting it as high as possible, helping to bring you more new patients.

What to Expect

SEO has enormous potential to grow your clinic. It’s basically about search volumes, keyword intent and content. You can expect an SEO campaign to help in these ways:

  • Increase your visibility in Google search
  • Increase your website’s authority and trust
  • Long term business growth potential
  • More traffic to your site and more enquiries

SEO Consultant

Hi I’m Marshall Thurlow – Chiropractic SEO and Marketing Consultant. Allow me to introduce the work I do for chiropractors: connecting clinics with new patients via SEO. On this page you’ll read about chiropractic SEO, expected results and benefits to your clinic.

Marshall Thurlow
Founder Premier Practice

Case Studies

138% Increase in Organic Traffic

The Back Clinic

  • 30% increase in revenue 2017
  • Steady increase in new patient enquiries
  • Increase in keyword rank across multiple keyword instances

900% Increase in Organic Traffic

My Back Relief Clinic

  • Significant increase in new patient bookings once traffic began to increase
  • 400% ROI (gross)
  • SEO paid for itself after month 4

194% Increase in Organic Traffic

New World Chiro

  • 194% increase in organics after website design and SEO
  • Multiple #1 positions across keyword portfolio
  • Addition of new business services as a result of high ranking website

SEO Backgrounder

The Best Way to do Chiropractic SEO

Our 6-Point SEO Plan

Keyword Research

We’ll research strategic keywords to optimise your site for. These include suburb/city, services and more.

Tech Review

Your website will be assessed, looking for any problems that may prevent it from ranking.

Market Research

We’ll conduct local level market research, assessing and analysing your competitors while qualifying your local search volumes.


We’ll update your website with unique content following Google-friendly guidelines.


You’ll benefit from my extensive industry contacts to create references back to your site.


We’ll publish content on external sites, promoting you, your clinic and chiropractic!

FAQS about SEO

SEO is a medium to long-term growth strategy. It takes a few months for momentum to build. You’re looking at 3-6 months to build momentum. For less competitive suburbs, the results may be quicker. For more competitive suburbs the results may take longer.

What you are really investing in is developing a strong online presence that will serve your business for years to come. Investments take time.

Once you secure higher rankings, you may need maintenance SEO to hold and maintain these positions as your competitors are also trying to rank high. Alternatively, the work I do may be enough to maintain higher rankings for the life of your business.

As SEO is a long-term strategy, it takes me and my team considerable time and resources to write and publish content and to secure enough links to your site.

  • The first phase involves research and establishing baseline data
  • The second phase involves optimising your site both technically and with revised content
  • The third phase involves outreach, content creation and promotion
  • Consider chiropractic SEO comparable to investing in a part-time marketing CA on your team
  • I work from a monthly Work-In-Progress (WIP) document so you know exactly where we are up to at any point in time.
No. You pay monthly. Each month of work is considered one unit.

We are aware of the AHPRA advertising guidelines and aim to help you uphold these standards. From AHPRA:

“Our goal is to ensure advertising about regulated health services is done responsibly in order to keep the public safe from false or misleading claims and to help them make informed choices about their healthcare.”

The content we create is always created with AHPRA guidelines in mind.

While there are many different SEO companies out there, we haven’t found many chiropractic specific SEO companies. Premier Practice is a chiropractic SEO expert and offers you over five years of proven experience in this space. 

If you want to grow your chiropractic clinic using internet marketing and you’re ready to invest back into your business, SEO is for you.

Consider this: Do a Google search for ‘chiropractor + suburb’. Does your website rank on Google page 1 (and if so, who holds the first 3 positions)? If you don’t rank – or you want to rank higher – you need SEO.

Affordable SEO Pricing

Single location, low competition (e.g. suburb): $800 AUD/month

Single location, high competition (e.g. city): $1,000 AUD/month

We can discuss what extra work may be required if you have multiple clinic locations.

Note: Past performance is not an indication of future performance.

To find out more, please leave your details in the contact form below.

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