SEO for Chiropractors

Partner with our local team to grow your clinic

We provide Search Engine Optimisation (SEO) services for chiropractors. 

Get help from an experienced team who know how to optimise your website so that it brings new patients to your chiropractic clinic.

Enquire about SEO for chiropractors today.


“Marshall was very helpful with helping me with my SEO needs. Being a chiropractor I have very little background knowledge about google and Marshall relieved a lot of stress especially when first starting up my business.”

Dr. Paula Basilio

My Back Relief Clinic

Grow your clinic with SEO

Boost your business and position your chiropractic website on Google page one. Our SEO services help you to rank for a wide variety of chiropractic keywords, which in turn gets your website in front of many potential patients. 

You can expect an SEO campaign to help in these ways:

  • increase your visibility in Google search
  • increase your website’s authority and trust
  • boost organic traffic to your site
  • set up long term business growth potential
  • results build over time, increasing your return on investment.

Chiropractic SEO done ‘for you’

The majority of the SEO work is able to be done by us, meaning you can spend most of your time focusing on other aspects of your business.

We’ll get you to review and approve any new content (service pages and blogs) that we recommend for your site.  

We’ll optimise your site with proven keyword + content combinations that get you results.

When we provide SEO services for chiropractors, we work exclusively with only one clinic per suburb at a single time.

Marshall Thurlow, Owner and Founder of Premier Practice

How we do it

The key areas that we include in your SEO campaign are:

  • Overall SEO strategy – full implementation
  • Website audit – identify any problems that may prevent your site from ranking
  • Keyword research – identify the keyword most relevant to you
  • Website content strategy – we’ll identify new areas of content
  • Copywriting and blog writing – we provide copywriting services
  • Website design
  • Link building – business listings, profiles and guest posting.

Case Studies

138% Increase in Organic Traffic

The Back Clinic

  • 30% increase in revenue 2017
  • 18.1% increase in revenue in 2018
  • Steady increase in new patient enquiries
  • Increase in keyword rank across multiple keyword instances
  • We are still providing SEO services in 2022.

900% Increase in Organic Traffic

My Back Relief Clinic

  • Significant increase in new patient bookings once traffic began to increase
  • 400% ROI (gross)
  • SEO paid for itself after month 4
  • Multiple keywords ranking in positions 1, 2 and 3.

194% Increase in Organic Traffic

New World Chiro

  • 194% increase in organics after website design and SEO
  • Multiple #1 positions across keyword portfolio
  • Addition of new business services as a result of high ranking website
  • We’ve helped New World Chiro since 2015.

FAQS about SEO

SEO is a medium to long-term growth strategy. It takes a few months for momentum to build. You’re looking at 3-6 months to build momentum. For less competitive suburbs, the results may be quicker. For more competitive suburbs the results may take longer.

What you are really investing in is developing a strong online presence that will serve your business for years to come. While investments take time to become profitable, it also takes our team time to write the content and to build out high quality backlinks to your website.

Sometimes, the cheapest SEO service is not always the best SEO service.

Once you secure higher rankings, you may need maintenance SEO to hold and maintain these positions as your competitors are also trying to rank high. Alternatively, the work I do may be enough to maintain higher rankings for the life of your business.

As SEO is a long-term strategy, it takes me and my team considerable time and resources to write and publish content and to secure enough links to your site.

  • The first phase involves research and establishing baseline data
  • The second phase involves optimising your site both technically and with revised content
  • The third phase involves outreach, content creation and promotion
  • Consider chiropractic SEO comparable to investing in a part-time marketing CA on your team

We work from a monthly Work-In-Progress (WIP) document so you know exactly where we are up to at any point in time.

No. You pay monthly. Each month of work is considered one unit.

We are aware of the AHPRA advertising guidelines and aim to help you uphold these standards. From AHPRA:

“Our goal is to ensure advertising about regulated health services is done responsibly in order to keep the public safe from false or misleading claims and to help them make informed choices about their healthcare.”

The content we create is always created with AHPRA guidelines in mind.

While there are many different SEO companies out there, we haven’t found many chiropractic specific SEO companies. Premier Practice is a dedicated chiropractic service provider and offers you almost a decade’s worth of proven experience in this space.

“If you are looking for the best SEO for chiropractors, you may want to consider a chiropractic focused agency, a consultant who not only understands chiropractic but who also is regularly adjusted, and who has a track record of providing these services for almost a decade.”

Marshall Thurlow, Owner and Founder.

If you want to grow your chiropractic clinic using internet marketing and you’re ready to invest back into your business, SEO is for you.

Consider this: Do a Google search for ‘chiropractor + suburb’. Does your website rank on Google page 1 (and if so, who holds the first 3 positions)? If you don’t rank – or you want to rank higher – you need SEO.


“2018 had an 18.1% increase in revenue compared to 2017, 2017 had a 30% increase in revenue compared to 2016. Marshall has been a part of the team during our growth phase. Let the numbers speak for themselves. Thank you MT”

Omar Ayouby

The Back Clinic

Affordable SEO Pricing

Our chiropractic SEO campaigns start from $1,600 per month. 

We can discuss what extra work may be required if you have multiple clinic locations.

SEO for Chiropractors

More questions? Get in touch to discuss your needs and I’ll get right back to you.

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