Boost your SEO efforts with the right type of links
Keywords, good content, backlinks, a powerful website…
There are many components to search engine optimisation (SEO) and one of the most important is link building. As the world of digital marketing becomes smarter, powered by AI, the need for high quality, authentic and authoritative content is driving success in campaigns today.
Link building is a key part of this success.
In short, for your chiropractic website to show up on Google page one, it needs relevant, high quality and local links pointing to it from other webpages.
Read on as we discuss the importance of link building and how we do it.
What is link building?
Link building is the process of acquiring links from other webpages in order to boost the ranking of a target webpage.
The number and quality of links from other websites to your overall website or target pages can determine how popular your site is. In SEO, link building is one of the most important activities for improving rankings and traffic on a website.
Basically, the more links you get, the better your keywords should rank.
There are many different types of links you can build. For a local chiropractic clinic, we focus on:
- local business listings
- guest posting.
For other types of businesses or different industries, backlinks can come from these types of activities or sites: international business listings, industry specific business listings, ecommerce review platforms, newswire sites, industry specific websites and more.
You can also maximise your local connections in the community for opportunities to gain backlinks from their website to yours.
What types of links do you get from local business listings?
Local business listings are an important first step in doing SEO. It is a great way to get your business online to reach the right audience (this is important locally). A local business listing usually includes the name of the business, address, phone number, and your website and social media links.
Examples of local business listings we use for chiropractors include:
When setting up a business listing, it is SEO best practice to ensure you get a backlink, that your business name is published correctly and that the business name, address and phone are correct and consistent with both your website AND your Google Maps profile.
What are profiles and profile links?
Profile links are another kind of backlink from websites that allow you to sign up or register a profile on their site. By publishing a profile, you can also include a link to your website, which is good for SEO. Profiles can be in your name as an individual or in the name of your business.
Examples of some of the profile sites we use include:
What is guest posting?
Guest posting is an effective way to get backlinks to your site and generate traffic, leads, and links. We do not recommend guest posting with low-quality websites as they are not going to provide value to your clinic.
The first step of guest posting is finding a relevant website that would be interested in having a guest post from you.
After you find a site you want to write for, introduce yourself to them, perhaps try to find their guest post requirements or send them a draft article you have written.
Guest posting takes a fair amount of effort as you have to partner with relevant sites who actually want to publish your articles, you need to write pretty well and then, you need to ensure the guest post site publishes a link to your website.
Examples of guest post sites that we use for our clients include:
Any SEO campaign should be utilising guest posting as a major tactic. We invest heavily in guest posting as it is one of the most natural ways to gain backlinks from high quality, and relevant, websites.
In short, the more backlinks your website has, the better your keywords should rank. The higher you rank (think Google page one) the more people click on your website, and hopefully, you then receive new patient enquiries!
So that’s link building for chiropractors…
If you know a little about SEO, or have been managing your own SEO on your chiropractic website, you may already know the importance of securing high quality backlinks. Feel free to use the sites that we use, linked in the article above.
If you’re not sure on SEO or haven’t got the time to do this work yourself, why not get in touch with me and let’s see how we can help.
Owner and Founder Marshall Thurlow worked as a Chiropractic Assistant for many years. He has also benefited from more than a decade of chiropractic care. He now runs Premier Practice – an Australian based chiropractic marketing agency, providing chiropractic website design, SEO and Google Ads services.