Your guide to internet marketing for chiropractic clinics
More so than ever, today’s customers are spending large portions of their time on the internet. From conducting research, to making purchases, to connecting with friends, family, and businesses they admire – the internet has paved the way for how customers make many important life decisions.
Choosing a chiropractor is no different…
This is also true when it comes to choosing a chiropractor. For patients who suffer from neck, back, or spinal discomforts, the internet is one of the first places they go when more information is needed about their condition and treatment options.
This is why digital marketing for chiropractors like you is so important. If you want to know more about how to promote a chiropractor, here are some of the top ways in which chiropractors can promote their services online through a modern, digital approach.
Why digital marketing?
Digital marketing, or marketing that is performed online (internet marketing), is one of the most effective ways to promote your chiropractic clinic. While many of today’s health providers are accustomed to traditional approaches to marketing, such as printed advertisements or word of mouth, digital approaches are quickly growing in popularity.
This is because online approaches help chiropractors meet prospective customers where they are—on the internet. Chiropractors who implement digital techniques stand to attract increased interest in their brand and boost the number of patients they are caring for.
The internet has the potential to expose your chiropractic clinic to thousands of people, thousands of prospective patients. It all comes down to the type of keyword research you do.
Read on as we cover two of the top digital marketing approaches chiropractors can easily implement to promote their practices.
Content marketing for chiropractors
Good content speaks for itself.
Content such as a well-designed website, regular blog posts (more important though, is quality over quantity), social media posts, emailed newsletters, landing pages, explainer videos and infographics are just some of the ways a chiropractor can share their wealth of knowledge with patients who may be interested in their services.
This strategic use of content will speak volumes on your expertise.
Good content aims to solve someone’s problem.
The more helpful and informative the content is, the more it will align with the direct needs of prospective patients. Patients who are in search of information regarding certain conditions, procedures, and treatment options will be appreciative of all of the helpful content the chiropractor has to share.
Social media marketing
Social media marketing for chiropractors is a very insightful and intuitive way to connect with more patients. With billions of people logging into social media platforms like Facebook, Twitter, and LinkedIn every day, there is no wonder why today’s chiropractors are presenting their brands to patients through these social avenues.
Content like links to blogs and articles, engaging graphics, videos explaining common treatments, and even interactive content that gets the patient involved are all great ways for a chiropractor to promote themselves on social media.
Social media content (which can be quickly shared with the click of a button) can not only help you get the word out about your clinic but can also leave a positive impression of your brand in the minds of your social media followers.
Implementing a digital strategy
Once a chiropractor’s clinic has decided which type(s) of digital content will work best for their brand, the next step will be putting these ideas into action. A formal, comprehensive digital marketing strategy will include the types of content to be delivered, their delivery methods, as well as frequency of delivery.
One great way to monitor when and where content is being delivered is through the use of a content calendar. A content calendar serves as a roadmap that documents the days, times and types of content that will be shared with potential customers on the internet.
Much like a traditional marketing plan, a digital marketing plan will help you organise your ideas and even come up with conversion goals for each type of content you choose to publish online.
Consistency is the key.
With consistently posted content, people will come to know, like and trust you as an authority in your area of expertise. This will boost your reputation online and promote your services for long-term customer conversions.
Promotion wrap up
Marketing through online channels provides many undeniable benefits to top chiropractors who want to attract more patients faster than ever before.
When it comes to digital marketing, thoughtful and well-written content is one of the first steps towards promoting a chiropractor’s practice online.
Social media content is impressive and has the potential to wow customers into wanting to learn more about your services.
Curious about digital marketing for chiropractors?
This post was co-written with Eugene Aronsky.
Eugene works with NetLZ Consulting; he is an SEO specialist and an expert on content marketing.
Owner and Founder Marshall Thurlow worked as a Chiropractic Assistant for many years. He has also benefited from more than a decade of chiropractic care. He now runs Premier Practice – an Australian based chiropractic marketing agency, providing chiropractic website design, SEO and Google Ads services.